Social media expert Dwann Holmes, with Brand On Demand Media, says words on social media can always come back to haunt you.
A clip on social media of Stoke using a racial slur while singing a rap song in his car led to the University of Florida rescinding Stokes’ scholarship offer to the Division I school.
“From a branding perspective? Well, it doesn’t look good, and it wouldn’t look good if they would potentially move forward with it. Because the other thing that we all must recognize is that there are many African American players on the team, they are supported by tons of African Americans, you know, you know that. And so that doesn’t sit well,” Holmes said.
“They’re going to look at your social media communication. It’s the way of the world today. And so again, you’ve got to be very careful,” she said.“Kids make mistakes and I assure you if there was social media when we were kids and held to this standard, half of us wouldn’t have careers or families. This is sickening and worse that a university would back this,” Ted writes.“His only problem is he was white singing a rap song and using that word.
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