Bic’s collaboration with Martha Stewart and Snoop Dogg extends to a new case designed to keep your lighter and your iPhone safely paired.
Bic, the company best known for ballpoint pens, razors, and lighters, has just revealed a collaboration that no one could have possibly had on their 2024 bingo cards. Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with the company.
99 each, made of urethane rubber, and Bic recommends letting the lighters cool for five seconds after use before inserting them back into the case. iPhones already get warm enough on their own. Each case comes with two matching lighters, which are distinguished from typical disposable lighters by a 1.45-inch-long extension, making it easier to light “hard-to-reach places.” Bic’s official announcement specifically mentions candles but doesn’t go into details about other use cases.
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