Snapchat parent Snap Inc. has announced multi-year programming renewals with the NFL, NBA and several major media companies, set a new slate of originals and unveiled a new camera and augmented rea…
Snap also introduced a dedicated news offering called Happening Now, aimed at facilitating breaking news given that 125 million people have watched news stories on its platform in 2020. Partners in Happening Now include, Bloomberg, Reuters, NBC News, ESPN, NowThis, E! News and BuzzFeed News. Publicly submitted “Snaps” will also be featured, along with personalized weather and horoscopes.
New camera and AR tools include Lens Studio, a free desktop application designed for developers and artists to build and distribute AR lenses on Snapchat. Its new features include SnapML, which lets any developer bring their own machine learning models to power lenses and create lenses with neural networks that they’ve trained.
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