Snap can now create 'dynamic' ads automatically for brands in global rollout

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Snap can now create 'dynamic' ads automatically for brands in global rollout
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Dynamic Product Ads will allow a business to effectively upload its catalog to Snap, before products are automatically put into a template and then shown to relevant app users.

has extended a type of automated advertising to companies around the globe, in a move that aims to make it easier for retailers and brands to sell products to relevant consumers via the Snapchat app.

Dynamic Product Ads will allow a business to effectively upload its catalog to Snap, before products are automatically put into a template and then shown to relevant app users. If a product's price or availability changes, the ads will automatically update in real time, meaning less admin for advertisers.

Wednesday marks the rollout of DPAs in international markets such as the U.K., Germany, the Middle East and Australia having already been

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