SmileMovie is the latest hit in a sizzling run for Paramount. Six of the studio’s last seven films have opened in first place: “We’ve been very careful in our release dates and very strong in our campaigns.'
. The horror film beat out the weekend’s other new wide release, Universal’s LGBTQ romantic comedy “Bros,” which landed in fourth place with a paltry $4.8 million bow.
“It’s honestly sensational,” said Chris Aronson, Paramount’s distribution chief. “I don’t like to use hyperbole, but this exceeded our wildest expectations.” “Smile” is the latest hit in what has been a sizzling run for Paramount. Six of the studio’s last seven films have now opened in first place, including such box office winners as “Top Gun: Maverick,” “The Lost City” and “Sonic the Hedgehog 2.”
“Bros” didn’t represent a major financial risk for Universal, carrying a modest production budget of $22 million. The film earned rave reviews, but clearly struggled to connect with audiences. Its opening is about half of the $8 million to $10 million that Universal projected “Bros” would make.
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