When marketing activities are siloed and tactic-focused, teams aren't able to align on strategy or see the big picture, which makes it nearly impossible to deliver impact in the market. Sponsored by Smartsheet
Yet the faster marketers move to respond to constant change and drive multiple workstreams, the more parallel paths and silos are created. When marketing activities are siloed and tactic-focused, teams aren't able to align on strategy or see the big picture, which makes it nearly impossible to deliver impact in the market.
In an attempt to make technology the solution, the “there’s an app for that” mentality is creating silos that have a real business impact. Misalignment of priorities slows the speed of marketing execution, and marketers seeIn this new world of work, new tools designed for the old way of working simply won’t cut it. Marketing today is driven by a distributed, remote, and multidisciplinary workforce, and work spans agencies, vendors, and departments.
Marketers need a platform that can unite their teams, breaking down silos and keeping everyone informed, bringing them along in the process. For example, Stacie Barrett, Director of Internal Communications,“Before Smartsheet, we had lots of people communicating to lots of people, in lots of different ways,” Barrett says. “Everyone thought their message was the most important message, and that the best way to get their message out was to send a separate communication.
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