Harlem has finally been “Sluttified” thanks to its Tuesday, Mar. 7, grand opening of Slutty Vegan. This marks the Black-owned vegan burger chain’s second New York City location and ninth overall location.
This marks the Black-owned vegan burger chain’s second New York City location and ninth overall location. The $100 million franchise brought out a long line of many supporters despite the 30-degree temperature on a windy New York City afternoon.
“I’m happy that so many people continue to support [us], even five years later,” said Cole. “Businesses usually don’t last that long—not the restaurant industry, anyway.” Cole said she felt “amazing” on Slutty Vegan’s Harlem opening day and grateful for the lengthy line on 135th Street despite the 30 degree weather. She believes that she and her team are doing honorable things for people to support.“I’m just happy to be a staple in the community now all over again; it feels good,” said Cole.
She was curious about the vegan burger chain and flew to Atlanta a few years ago to try it herself. Now, as an employee, she’s a part of the growing cultural movement and adds her Harlem swagger to her greetings. “Harlem energy is just different,” said Hayes. “When I’m at the front door, you’re going to understand why Harlem is Harlem.”
Vybz Empress is proud to have DJing for the CEO of Slutty Vegan on her résumé. She called this opportunity an “honor” and indicated her sincere appreciation of Cole as another Black female entrepreneur. “It’s important we stick and work together to show the generation after us that teamwork really makes the dream work,” said Empress.
Bronx artist Ian Sullivan said Slutty Vegan’s grand opening is a great way to properly introduce vegan fast food on 135th Street, which didn’t have a vegan restaurant until now. “[Cole] really knows what she is doing,” said Sullivan. “She’s got a way with her own style, and everybody seems to absolutely love it.” Sullivan isn’t vegan but thoroughly enjoyed the food. He defined his burger as being “fire” and “seriously amazing.
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