Comcast-owned Sky has confirmed that Sky Arts, its premium arts channel, is to become a free-to-air network in the UK from September. The channel will launch on Freeview with a mission to bring …
The channel will launch on Freeview with a mission to bring “more of the arts to more people.” The move comes in an environment in which the BBC isSky Arts is famous for shows includingThe South Bank Show. As part of the free-to-air plans, Sky Arts has confirmed a raft of new shows, including, a Somethin’ Else documentary in which the Foo Fighters and AC/DC frontmen hang out.
“That’s why we’re throwing open the doors to make Sky Arts a free channel. During lockdown we’ve seen audiences to the channel increase by 50% and our weekly live paint-along show,“As a free to air channel I hope that Sky Arts can help arts organisations and cultural institutions of all shapes and sizes across the UK, providing them with a platform to create and showcase their work to a broad audience.
As part of this commitment, Sky Arts will launch a series of bursaries worth £30,000 each, paring leading figures from the arts world with diverse and emerging new artists on a mentoring initiative. Although the channel is moving out from behind the paywall, Sky Arts On Demand’s library of 2,000 hours of content will remain exclusive to Sky and NOW TV customers.
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