Reports on the death of skinny jeans have been greatly exaggerated. At least that's what Levi Strauss & Co boss Chip Bergh wants everyone to believe.Once a wardrobe staple, skinny jean has recently lost favor among shoppers, especially after the pandemic accelerated a shift toward comfortable clothing lik
Reports on the death of skinny jeans have been greatly exaggerated. At least that's what Levi Strauss & Co boss Chip Bergh wants everyone to believe.
Top fashion magazines such as Elle and Harper's Bazaar deemed the style"dead" following the revival of silhouettes including baggy jeans, boot cuts and bell bottoms. For Levi, its ramped-up efforts to diversify product lines beyond denim, are set to help it weather the dip in demand amid inflation woes.
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