The best ski shops have survived the pandemic and they are hoping that this year's great start, will make it a banner year.
The pandemic alone cost the U.S. ski industry $2 billion and weather changes have been chipping away at the industry as well. But, the ski Industry is one of the nation's most resilient, finding ways not just to survive, but thrive.
For a half century, the Uli Seiler Ski Shop in Kentfield has been a place where customers tell us, service always comes before and after the sale. Knowing that early snow guaranteed that some ski areas would be open this weekend, people have been coming into the shop in droves. "Yesterday it felt like it was a December day in here and usually December, we're just crazy busy," said Siler Ski Shop co-owner SteveThunen.
"Every year, we always hope that it's gonna keep snowing, you know, like last year we had big storms in December and then you know, we didn't, you know, have any for a month and a half," said El Sobrante customer Dan Maloney. Though technology and agriculture are far bigger industries, this one is critical because it's one of those things that draw people toall the time, to visit and to live. Supply chain delays have seen some inventory come here a month late.
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