Sir Paul Smith and legendary tattoo artist Mark Mahoney threw a party in L.A.
At 7:33 p.m., even as the streets of Los Angeles were getting darker, there was yet another shadow posing for a photograph against the bright pink wall of Paul Smith’s Melrose Avenue flagship. The daily occurrence of selfies taken against the backdrop has become a social media phenomenon in the city.
“The joy of being an independent company, as opposed to being part of a big group, is you can just be spontaneous,” he continued. “You don’t have to think, ‘Oh, the brand image, what will the shareholders think?’ You just say, ‘Let’s do it pink!’” “We were talking, and he said, ‘I’d love to do some sort of thing together,’ and that was it,” shared Smith. “He called me. I called him. I visited him. He visited me in London. Actually, it was very trouble-free, because we decided we wanted a few, very simple designs, which I was quite nervous about doing because to make them in embroidery — as a tattoo artist, it’s very different, because it’s very fine, his work. So, to create that into embroidery is quite difficult.
In a corner of the shop, as he looked around the packed room, he reflected on the shift he’s experienced working in the industry all these years.
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