'I know that the most impactful tool that a child can have is through communication,' Dr. Tameka Maiden tells PEOPLE of her line, Cubby Love Bears
"I remember thinking, 'I have bears that can communicate. I can create one for kids who can't communicate,'" Maiden recalls. "To be able to help a child of such, it just brings a different type of joy to you."
Besides helping children who are non-verbal, Maiden says the bears have been helpful for parents amid the"You create something thinking it's one thing and then I had parents buying them to help them with their kids during [COVID] homeschooling," she explains, noting that many, including herself, have started to learn another language simply from using the bear with their kid.
She is also looking into bears that will help children cope with PTSD, as well as elderly people in nursing homes who are non-communicative — both ideas that she says were suggested by her customers.
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