pstrongThe age group has been seeing a steady increase in spending power./strong/p pThis chart from the SYNC Southeast Asia report by Meta, Bain & Company and DSG Consumer Partners shows Gen Z's digital-first behaviours that retailers should take note of.
This chart from the SYNC Southeast Asia report by Meta, Bain & Company and DSG Consumer Partners shows Gen Z's digital-first behaviours that retailers should take note of.
For Singaporean Gen Zs 72% prefer shopping online, a factor that could influence their shopping decisions. The report highlighted the rising influence of Gen Zs in Southeast Asia. Population-wise, Gen Zs make up 23% of the population in SEA, which is around more than 500 million people who are ages 18 to 24.
The report also noted many Gen Zs have increased their spending power over the years, with Singapore's median graduate salary at $4.2k, up from $3.7k in 2020....there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.
We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.2.
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