SINGAPORE - Hair removal salon chain Strip said that some social media users in China may have drawn the wrong conclusion from one of its advertisements in the country featuring an orangutan. Read more at straitstimes.com.
SINGAPORE - Hair removal salon chain Strip said that some social media users in China may have drawn the wrong conclusion from one of its advertisements in the country featuring an orangutan.The images went viral in China earlier this month, angering social media users who accused the company of shaming women who do not remove their body hair, the South China Morning Post reported on Wednesday.
“Our mascot was inspired by the beloved tourism icon of Singapore and has been present since the brand started 20 years ago,” Strip said, adding that it will never engage in campaigns that shame or influence people to accept beauty services that benefit the company. Strip has since decided to stop using images of orangutans in its ads in mainland China and Hong Kong in order to avoid misunderstandings and misinterpretations.
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