Fashion brand Crocs teams up with designer Simone Rocha to create a one-of-a-kind and wearable collection, capitalizing on the growing trend for comfort and unique fashion.
In July 2021, contributing Vogue editor Ellie Pithers posited: “Are you ready for Croc girl summer?”. Hot on the rubbery heels of a successful 2020, and a record 64 per cent increase in sales for the first quarter of 2021, the world was, in fact, very ready for a Croc girl summer. “In times of stress and uncertainty, consumers seem to want comfort, and that’s a trend that they link with our brand,” Adrian Holloway, Crocs VP and general manager , told Vogue at the time.
” For those familiar with Rocha’s work – whimsical dresses, bedazzled details and romanticism aplenty – Simone Rocha X Crocs is exactly what you’d expect.
Crocs Simone Rocha Collaboration Fashion Comfort Unique Wearable
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