Silverman: Something has gone horribly wrong with the new Spark email app

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Silverman: Something has gone horribly wrong with the new Spark email app
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The Spark 3 email app should not have gone out the door in this condition. It has damaged...

that has drawn praise from reviewers and users. It is a Mac app, but there are mobile versions for iOS and Android. The company, based in Ukraine, promised that a Windows version was coming soon. It’s free for individuals, with a paid version for corporate teams.Spark 2 uses the design conventions that Outlook and other venerable email apps have long established, so it’s familiar.

I don’t want to say that Spark 3 is a disaster, but it kind of is. You can use it as an email app, but there are so many things missing, and so much that is promising but poorly executed. There’s one huge omission you may have noticed: Reply. For that you must click a three-button menu at the end of the icon row to get the Command Center, where you are urged to search for the command you want because there are dozens from which to choose. As you use commands regularly, they do move to the top of the alphabetical list. But this made me long for the infamously cluttered ribbon of icons on older versions of Outlook.

There are some really intriguing features here, including Gatekeeper, which alerts you to email from new sources. You can either let the mail into your inbox, or block it and never see anything else from that sender. Along with all the changes also comes a subscription payment model. While existing Spark users can continue to use all the features they’re used to – so long as they actually exist in Spark 3 – without paying. But certain premium features will cost $5 a month or $60 a year. Premium teams features are $7 a month.

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