While recent shutdowns and work stoppages engendered by this year’s pandemic have led to a halt in France’s normally robust exhibition landscape, streaming platforms — both international and local …
In some ways, that deal represented a kind of high-water mark for a platform sale. The streamer paid a competitive price for the Critics’ Week winner, guaranteed an awards campaign, and — most important of all — was willing to partner with international distributors in some territories to give the film a limited theatrical release.
In select cases, sellers bringing titles to market can look to niche platforms with a clearly defined voice. In the North American market, AMC Network’s streaming service Shudder has become a leading genre buyer, picking up French titles including “Jessica Forever” from MK2 and “Revenge” from Charades, while the U.K.-based Mubi offers a home for auteur and festival fare.
In 2019, French films accounted for 2.4% of all titles on global SVOD platforms, placing the Gallic industry fourth in the world behind the U.S., India and the U.K. In an effort to better model the viewer engagement patterns streaming platforms often keep close to the vest,has deployed its My French Film Festival program, offering 60 partner platforms a package of 10 features and 10 shorts it can then use to track what works and where.
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