Showtime is being integrated into Paramount+ across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.” The updated offer…
across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
President and CEO of Showtime and Paramount Media Networks Chris McCarthy, who recently expanded his oversight to Showtime following the exit of longtime exec David Nevins, added in his own memo to staff: “As a part of Paramount+, we can put more resources into building out the lanes that have made the SHOWTIME brand famous, as well as turning our hit shows into global hit franchises.
In that same spirit, I’m thrilled to share the next step in our company’s evolution. Today, we’re announcing that we will be fully integrating SHOWTIME into Paramount+ across both streaming and linear platforms later this year — providing even more popular franchises and hit originals for viewers to enjoy. To reflect this change, both our premium streaming tier on Paramount+ and the SHOWTIME linear network will become “Paramount+ with SHOWTIME” in the U.S.
Chris McCarthy will continue to lead the SHOWTIME studio and oversee network operations for the linear channel. In tandem, he will work closely with Tom Ryan, who will oversee the “Paramount+ with SHOWTIME” streaming business. There are many benefits for Paramount+ and SHOWTIME on both the streaming and network sides, in three key areas:● Redirecting Increased Investment into SHOWTIME StrengthsI am sure you will have lots of questions, and to that end we are planning a Town Hall in L.A.
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