Showtime Chief's Departure Signals Paramount Is Moving Forward on Its Plan to Merge Streaming Services

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Showtime Chief's Departure Signals Paramount Is Moving Forward on Its Plan to Merge Streaming Services
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Paramount Global is considering ways to merge Showtime into Paramount as David Nevins departs the premium network, sources say.

that Showtime lost 500,000 subscribers in the first quarter as millions of people cancel linear pay TV each year.allowing Paramount+ subscribers to watch Showtime's content within the Paramount+ app

for $7.99 per month with advertising or $12.99 per month without commercials. That offer was the first step toward potentially making Showtime a tile within Paramount+, fully merging the two services, the people said. One obstacle to pushing Showtime together with Paramount+ is existing pay TV distributor agreements. The Wall Street Journalhas discussed simply shuttering the standalone Showtime network with at least one pay-TV partner.

Another idea under consideration by Paramount Global executives is to move Paramount+ originals and movies to Showtime, effectively making Showtime a mirror to Paramount+'s content that doesn't appear on other TV networks, two of the people said. That could assuage pay-TV providers, who could adjust pricing against the merged streaming product.

Showtime's potential evolution into Paramount+ reflects a larger trend in media and entertainment. HBO, Starz, Showtime and Epix — premium cable networks that have long existed as add-ons to basic cable — don't have the scale to survive against the biggest streaming services. As a result, they're looking for ways to add content and broaden their audiences.

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