Not surprisingly, some European tourism officials are concerned about the potential disruption to travel -- yet another setback facing the beleaguered industry after two challenging years.
Joel Saget/AFP via Getty Imagesconducted by MMGY Travel Intelligence, the research division of marketing research firm MMGY Global, the war in Ukraine is now twice as likely to impact Americans' travel plans to Europe as the coronavirus pandemic.
Ukraine and Russia currently have Level 4"Do Not Travel" warnings from the US Department of State, but the department has not issued similar advisories for European countries that are affected by the crisis. "You don't need to have this sort of heightened state of anxiety, [which] is the one thing that I'm seeing the most right now," said Greg Pearson, CEO and founder of Care & Assistance Plus, a newly launched travel and crisis assistance service by global firm FocusPoint International.
In addition, Pearson says, some travelers are concerned about whether they should take part in shore excursions during river boat tours of eastern Europe. In non-pandemic years, US travelers made up the second-largest group of international tourists behind the United Kingdom, Tänzler said. "Last weekend in Berlin, the cafes, bars, restaurants were all packed," Tänzler said."Everything was crowded. Everybody was sitting outside. It was like a normal spring day."
"The worst time to figure out what to do in a crisis is in the middle of a crisis," said CAP's Pearson. "If war spreads across Eastern Europe or into one inch of NATO soil, you should have a plan to evacuate or relocate to a safer area," says Tim Hentschel, co-founder and CEO of HotelPlanner, a service provider for the global hotel sales market."Always have an emergency plan anytime you travel to a city that's foreign to you."
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