Will escapist spring trends carry into the summer and how does that impact sustainability?
Some elements of fashion will always be escapist or fantasy, which given the recent events, may be even more favorable for consumers looking to catch a break from reality amid a pulsating few weeks. Will hippie-esque spring trends carry into summer?
And as the early spring months amid the pandemic have shown, demand was palpable for such themes. According to search analytics platform SimilarWeb, searches for all tie-dye related keywords and phrases in the U.S. hit a peak this past April at about 2.35 million searches, higher than any other month over the last 12 months.
“From what is taking place politically and environmentally around the world, a lot of us are looking for an outlet to express our frustration with the world and the colorful, imperfect designs that come from tie-dye can represent that,” the Rit spokesperson said. The brand’s creative director Kristie Dzurnak said: “People are finding appreciation for the outdoors now more than ever.”
In May, Adidas and Allbirds announced a collaboration on what the brands claimed would be the lowest-ever carbon footprint for a sports performance shoe by 2021, meanwhile, Nike announced the latest Space Hippie collection.
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