The brand is adamant that its formulations will not change as a result
The acquisition has been speculated for months, with the news officially being confirmed today. Interestingly, Shiseido has acquired a 100% stake in the company, however founder Tiffany Masterson has reiterated that she will stay on board despite the new ownership.
In a lengthy Instagram post, Masterson announced the news to the brand’s followers writing, “So… some great news! I’ve decided to partner with Shiseido. I couldn’t be more excited that we’ve found someone who respects my vision and the brand identity and is willing to let us stay who we are.” Pre-empting concern from consumers, she added, “I want to reassure you. The formulations won’t be changing. I’ll remain in my same role. My same incredible and lovable team will stay with me.
Masterson noted four key goals that the brand will now be able to accomplish under its new ownership. “1. Attain sustainability across the brand. 2. Get to the markets who have been requesting the products. 3. Share our philosophy in a louder way, so that we can hopefully help more people reconnect with their skin all over the world. 4. Ignite our anti-bullying campaign on a bigger stage.”
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Hot Skincare Brand Drunk Elephant Sells For $845 Million, Minting Founder A FortuneShiseido announced that it will spend $845 million to acquire Drunk Elephant, the female-founded clean skincare brand which has become one of the fastest-growing prestige skincare brands in history.
続きを読む »
Hot Skincare Brand Drunk Elephant Sells For $845 Million, Minting Founder A FortuneShiseido announced that it will spend $845 million to acquire Drunk Elephant, the female-founded clean skincare brand which has become one of the fastest-growing prestige skincare brands in history.
続きを読む »
Shiseido to Acquire Drunk Elephant in $845 Million DealThe brand's founder, Tiffany Masterson, will remain on board and promises consumers a seamless transition to the Japanese beauty conglomerate.
続きを読む »
Shiseido Acquires Drunk Elephant for $845 MillionThe “clean beauty” brand is expected to help strengthen the Japanese company’s footprint in the global beauty industry.
続きを読む »
Drunk Elephant Has Officially Been Purchased by This Major Beauty CompanyHere's what this means for you, shopper.
続きを読む »
Strictly's Dianne Buswell defends Katya Jones after she was accused of being 'drunk'Strictly Come Dancing professional Dianne Buswell has defended Katya Jones after she was accused of being drunk during the live show...
続きを読む »