Naomi Klein was mistaken for Naomi Wolf, a feminist theorist turned conspiracy-monger. She wrote 'Doppelganger,' a book about our broken politics, in response
” isn’t about Klein’s Naomi Wolf problem per se; as Klein says, “She’s like the white rabbit who I follow down the rabbit hole, and the book is really about the rabbit hole.”
More specifically, it’s about the “mirror world,” a place inhabited not just by the conspiracy-mongers, willfully taking advantage of public confusion and anxiety, but potentially by all of us. We all live in a world of social media, after all; we constantly risk warping ourselves, changing our personae as circumstances shift, infecting our children with fears and dreams that aren’t their own.
“The doppelganger provides a lens that lets you look at a bunch of different things that I think are quite interesting,” Klein says, “including the way we create doubles of ourselves in order to perform ourselves online, whether it’s in a video game as an avatar or an idealized beautiful person on Instagram or a. We’re partitioning ourselves up and we’re creating this double and we’re polishing it and we’re burnishing it.
In short, to borrow the title of a doppelganger movie Klein examines in the book, “Doppelganger” is about “As Klein writes, we live in “a culture crowded with various forms of doubling, in which all of us who maintain a persona or avatar online create our own doppelgangers — virtual versions of ourselves that represent us to others … a doppelganger we perform ceaselessly in the digital ether as the price of admission in a rapacious attention economy.
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