New augmented reality features are revolutionizing the shopping experience
On October 14th, artists, influencers, designers, and tastemakers gathered to celebrate the rich diversity of Canada’s fashion industry and recognize the extraordinary achievements of its frontrunners and emerging talents at the Canadian Arts and Fashion Awards at the Fairmont Royal York Hotel in Toronto.Fashion Haus took centre stage, showcasing its pioneering technology.
When you want to try something on, the product appears on camera, adjusting to your movement. You can take photos and videos with each virtual item, and if you like something, there are links on-screen to quickly and easily buy it through the Snapchat app. “It’s the freedom, comfort and convenience that puts the consumer at the heart of the shopping experience,” says Jacques.
Onsite at CAFA, guests could virtually try on stylish Tommy Hilfiger jackets, sunglasses and diamond stud earrings by Dior, glitzy DressX gowns, jewellery by Gucci and Chopard, Cartier handbags, and sneakers by Puma, as well as experiment with Yves Saint Laurent eyelashes and shades of NARS lipstick—all inside the Snapchat Fashion Haus activation, using its innovative AR lenses.
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