The Shah Rukh Khan-starring action adventure film “Pathaan” has smashed local records for a Hindi film on its first day of release. The strong opening is positive news for Hindi-language Bollywood,…
Yash Raj claimed that the film had earned INR57 crore in India, with INR55 crore coming from Hindi versions and a further INR2 crore from dubbed prints.
It also claimed a host of other records: including being the highest grossing opening day for a Hindi film; the highest score on a non-holiday release; and the highest opening day score for all three stars and for the studio. Yash Raj data shows the film earning gross revenues of $1.60 million in the Middle East; $1.50 million in North America; $650,000 in the U.K. and continental Europe; and a further $750,000 in the rest of the world.
“It is a historic day for Indian cinema and we are humbled to see the love and appreciation that is flowing for ‘Pathaan’ globally,” said Akshaye Widhani, CEO of Yash Raj Films. “For ‘Pathaan’ to shatter records in this fashion on a non-holiday, just proves that the theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly.
Recent controversy may also have helped. In December, the film sparked inter-religious controversy with the release of a video for a key song. In response,
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