The new owners of Buy Buy Baby plan to reopen 11 stores as soon as this fall while Harmon is coming back, too, after Bed Bath & Beyond’s bankruptcy.
, which would be tougher to do if the business was online only. The big-box stores have leaned heavily into the baby category but they lack the expertise and focus that comes with a specialty store.
"There's a mix of so much education that's needed that cannot really be fulfilled online in a way that doesn't feel overwhelming and intimidating," Gonzalez told CNBC."On average, when somebody's spending like more than, say, $200, then it's a different price point of consideration where they're going to need multiple touch points before they can make a decision and on average, there's not as much comfort to do that online-only.
"It really needs to focus on specialism and that means having products that other retailers don't, having services that other retailers don't and being renowned for really strong advice and expertise in the baby segment and having really good locations as well."Raskas, who bought the intellectual property for Harmon, had been a longtime customer of the chain when he heard its 50 stores were shutting down.
When Bed Bath declared bankruptcy a few months later and investors began swarming over its namesake banner and Buy Buy Baby, Raskas started asking about Harmon, which had all but gotten lost in the noise.
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