View the full Setchu spring 2024 menswear collection here:
Satoshi Kawata, the founder of the label Setchu and winner of this year’s LVMH Prize, is a Japanese designer with charm and drive to spare. He doesn’t lack eccentricity either. His passion is fishing, and he usually does it dressed to the nines in a suit. “Why not?” he asked.
Born in Kyoto, Kawata has traveled extensively. Between trips to the four corners of the world, he has lived in London, Paris, and New York, and he’s now based in Milan, where he launched his first collection in February 2021. Setchu in Japanese means ‘compromise’ or ‘fusion of different cultures’. It’s a word coined in the 19th century, when Japan opened its borders to the West after being isolated for almost 200 years.
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