Serena Williams Started a Tennis Fashion Movement 'Without Even Trying'

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Serena Williams Started a Tennis Fashion Movement 'Without Even Trying'
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Halie LeSavage is the senior news editor at Marie Claire, where she assigns, edits, and writes fashion and beauty stories. Her reporting has ranged from in-depth designer profiles to fashion week reviews and research-backed shopping guides. (She justifies almost any purchase by saying it’s “for work.

Tennis fashion is everywhere you look right now, from the polo shirts and pleated mini skirts on luxury runways topress tour. Even when people aren't wearing Wimbledon white, they're thinking about it. Searches for"tennis fashion" have increased 80 percent in the past month, according to, the greatest of all time where tennis and its dress codes are concerned.

Williams set an example that athletes can bring their whole selves to their game: with or without makeup, in blinged-out uniforms or in functional, straightforward kits. The same mindset applies off the court. As a newly-minted, Williams still dresses in her favorite sport-inspired pieces. After all, tennis fashion was always a lifestyle for her—not a trend.

Now, how are you paying it forward for other young women who are getting started in tennis? What does investing in them look like for you? Serena Williams's approach to tennis fashion came with inventive silhouettes and unexpected materials. In some of her final matches, she wore balletic dresses with tulle skirts and a one-shoulder sleeve, co-designed by Nike and Off-White.I love what you said earlier about being an example or inspiration for others without necessarily trying to. I think that also comes through in your approach to style.

Williams considers her Nike black catsuit, designed to prevent the blood clots she experienced after her first pregnancy, a game-changing outfit."That turned a lot of people on to watching tennis and it was the first time that had been done," she says.Where do you see your impact showing up in terms of sport and style, post-retirement?

It's nice to see people working to remove those double standards so that everyone coming up behind them can feel like they can be more of themselves and bring their personality. And if you want to be glamorous, or if you don't, it's your choice.

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