Sephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
As protests in response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and many other Black humans who died at the hands of police hold a mirror up to society's long history of racial injustice, Aurora James, founder of Brother Vellies, in turn held up a mirror to major retailers across industries. James launched the
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Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
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Aurora James Is Calling On the Retail Industry to Take the 15 Percent PledgeThe founder of Brother Vellies asked major store chains to take the 15 Percent Pledge, which is to devote a portion of their buy to Black-owned businesses.
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