When Babba Rivera had the spark moment to launch Ceremonia, the clean haircare brand rooted in Latinx heritage, it was the result of identifying a void in the market for a haircare brand focused on getting to the root cause of hair challenges and treating it with the same the importance as skincare.
With tripling year-over-year revenue, and a flourishing line of 20 original formulas and products, Ceremonia is entering a new stage of growth.
“The reasoning here actually was pretty thoughtful,” Rivera explains. “A lot of these startups come and go, and launch with a whole routine. But it’s a pretty big ask to come in and say to consumers — here's your new skincare or haircare routine, change everything and replace it with this brand. So when we were thinking about Ceremonia, we asked questions like,
Scalp remedies and oils have previously been less talked about — and less sexy — products. Rivera flipped the script with Ceremonia’s Aceite de Moska, and doubled down on the ritual by launching the scalp massager as the second product, also packaging it together as a bundle. Today, the bundle is among Ceremonia’s best-selling items.
While Ceremonia is the ultimate tribute to her Latin heritage and the importance of rituals like haircare, it also gets personal for the founder. Rivera’s deep-rooted love for her heritage is now stronger than ever and can be seen in every element of Ceremonia, from the colorful, splashy packaging to the ingredients used in the product assortment.
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