Seoul photographer Cho Gi Seok captures a new age of Korean cool📷 One of the most in-demand young photographers discusses celebrating diversity within Korean identity and how he composes his images. See more:
’s every move on Instagram, it is clear that his reach extends way beyond Korean borders. Another border the 29-year-old artist freely crosses is the one between art and commerce. Consistently creating original, boundary-pushing work, Cho continues to be a unique reference for others in the industry too. Yet, he is far from complacent.
“I am a curious person,” he tells us. “I’m broadening my field of work beyond photography to graphic design, set design, art direction, video and such. It’s part of why I started my brand. Without it, it would have been difficult to take on projects outside of photography. Whenever I get stuck or lost while working on a photography project, I look for fun and inspiration at Kusikohc. I feel like visual art creates for the eye, while fashion design also creates for the touch.
When planning this shoot with i-D Korea, Cho was eager to be involved in casting and expressing i-D’s original identity. He ended up selecting nine subjects. “I wanted to show diversity and uniqueness within the Korean identity,” he explains. “They all have different looks, different personalities and different occupations. I came up with two concepts for the images: one where all the models are in, and one where each model is showing their own personality.
Items from Kusikohc’s SS22 collection helped accentuate each model’s unique characteristics. Among them were a black coat with a slit, a biker jacket with a burn, a knit with a signature pattern, and an oversize bomber jacket with eyelets — all a natural fit with the fresh faces of Korean youth culture. “i-D has always taken interest, not just in fashion, but in youth subcultures as a whole, and commented on contemporary society,” Cho says.
Kusikohc -- Cho’s name spelled backwards -- is now a 5-year-old brand, with items so far introduced on a project by project basis. For SS22, he refreshed the brand and brought back the original slogan, ‘Right to Fail’. “I believe that it is always meaningful to try new things, big or small,” he says. “Even if you fail, trying is what makes a difference. If you are hesitating whether or not to start something new, Kusikohc will remind you that you have a ‘Right to Fail’.
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