A bipartisan coalition of 11 senators is kickstarting a new push for antitrust legislation aiming at Big Tech companies over concerns that they are amassing monopoly power in the digital advertising market.
have dominated the digital ads marketplace at the expense of advertisers, publishers and consumers.
The Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act would prohibit digital advertisers who process more than $20 billion in digital ad transactions from owning more than one component of the digital ad ecosystem, according to Mr. Lee’s office. The Department of Justice and state attorneys general would be charged with enforcing the AMERICA Act.
He said a broken system for online ads has elevated tech companies that had undermined Americans’ privacy, censored speech and exploited kids.
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