“You need to be able to control your own destiny ... The more you can control your user acquisition, your ad monetization ... those things are key and critical, I think, to growth and scale.”
And while I spoke to Zynga and Chartboost before this latest acquisition came to light, it’s very relevant to the future of the combined company.TechFirst podcast
But mobile is increasingly where the money is, with $93 billion in 2021 revenue compared to $37 billion on PC and $50 billion on console, according to. That’s of course why Take-Two bought three different mobile games studios before Zynga, and a key driver of Take-Two’s acquisition of Zynga.
at the time. “By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem.”They’re also getting an in-house ability to stock their games with the most valuable players and reduce the inherent risk in publishing new titles.
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