Hailey Bieber vs. Selena Gomez. It seems like everyone has to pick a side online. Here’s why ⬇️
Hailey’s follower count on Instagram has been tanking for the past week. So far, she’s lost nearly one million followers. In that same period, Gomez gained 10 million new followers, making her the most followed woman on the app, just ahead of Jenner, who also lost an estimated one million and even saw her old friends Jordyn Woods and Pia Mia pulled into the mix to make clear whose team they were on .
“It’s not even the initial video that is the most problematic. It’s all the comments,” Peterman adds. “People then go to TikTok not to see the original but to see the comments. To see how funny the comments are, and how mean the comments are. The comments actually take on more of a focal point than the initial posts.” And like most conflicts, the vitriol doesn’t stay contained in one place.
Cycling through potential explanations for why both fans and onlookers alike often find themselves so deeply invested in other people’s problems, Peterman considers reasonings ranging from loyalty to another person and distraction from everyday life to having empathy, or even a savior complex, that ties defending others into someone’s own self-importance. Through that, fan armies become exactly that — armies — and even the average media consumer gets swept into the draft.
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