Ed has an interest in streaming, people and communities, and giving a voice to marginalised people.
Sega has had its best financial performance for a decade, reporting total net sales this year of ¥389.6bn.into Sega Sammy's 2023. Financial figures show from 2014 - 2023, with the past year having the highest figures of all for net sales, operating income, and ordinary income across the entire business.
The success of the Sonic series appears to be inspiring the company, as it aims to capitalise on its other popular IPs. Indeed, Sega's co-COO Shuji Utsumi described the company as"a kind of Treasure Island" as it plans to revive a succession of legacy IPs.As Sega Sammy CEO Haruki Satomi noted, however, these success stories are all from the Japanese side of the business.
Satomi continued:"In today's game market, users increasingly tend to read numerous reviews and media information before they buy a game. Talked-about titles with high ratings can record phenomenal sales worldwide, but we see a growing number of cases where sales are sluggish for games that fail to catch the attention of users.
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