The conference’s events in Las Vegas forced it to create awareness programs and forge relationships with gaming operators.
Sports gambling scandals have impacted schools in the SEC, Big Ten and Big 12 recently. Assuredly, the Pac-12 is next. After all, gambling is legal in four of the six states within the conference footprint, the football championship game and basketball tournaments are held in Las Vegas, and misfortune seems to follow the conference like extra-point attempts follow touchdowns.
— The activity is prevalent on campus with “67 percent of students living on campus are bettors and tend to bet at a higher frequency.” “The world has changed so much in the last five years. And we predict that in the next five years, will only get deeper and more embedded.” And in 2018 — the year the Supreme Court struck down the federal ban on sports wagering — the Pac-12 partnered with U.S. Integrity, a Nevada-based company that monitors wagering data for suspicious activity.
The analysts correlate betting trends with the listed officials to check for games that are called in different ways and have unusual wagering activity. Relationships with the gaming operators like FanDuel and DraftKings allow U.S. Integrity to create baseline activity and spot abnormalities. “But they can’t in real-time. And the missing element is the unregulated gambling through illegal operators.”
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