Retailers are trying to earn shoppers’ trust — and delight them — all at once.
The easing of lockdown has forced retailers — and landlords — to figure out ways of luring people into stores and ensuring that they have a pleasant experience, spend money and don’t spread, or catch, any germs.
He said in the run-up to the reopenings, Cadogan worked hard with retailers on devising one-way systems for shops, reorganizing circulation in the Duke of York Square, an open-air shopping area off the King’s Road, and identifying areas of frequent use that will be regularly deep-cleaned.It advised on how to limit the numbers of people in-store at any one time, on amended trading hours, curb-side collections and click-and-collect.
Charmingly, it has also spray-painted big yellow dots on some of the escalator steps to show customers how far they need to stay away from each other when traveling between floors. On the beauty floors, customers can look at products but they cannot touch them. Instead, sales assistants will have to demonstrate and test products on themselves.People can try on sunglasses, but only with a staff member present, and once glasses have been worn, they’re cleaned immediately.
Anderson has also installed screens on the tailors’ cutting boards and front desks as a further safety measure and will ask all staff to wear masks and gloves. According to Scott Malkin, founder and chairman of Value Retail, which owns Bicester and its sister villages, shopping has changed so drastically that cash is no longer of much use and crowds are way too risky.
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