Saudi Arabia’s emerging fashion design labels have been making their red carpet world premiere at the Red Sea International Film Festival, running December 1-10 in the port city of Jeddah. A raft o…
A raft of regional and international celebrity guests has been hitting gala red carpets in local creations, alongside other stars in outfits by long-established luxury brands, in an initiative spearheaded by the country’s fledgeling Fashion Commission.
Brazilian model Alessandra Ambrosini put in an appearance swathed in a body-hugging electric blue outfit from Jeddah-born designer Yousef Akbar, who studied fashion in Australia and then set up his own label in 2017. The Perfect Candidate The push to promote Saudi Arabia’s emerging fashion labels on the Red Sea’s red carpet is the brainchild of Burak Cakmak, CEO of the country’s new Fashion Commission, which was among 11 bodies created by the Ministry of Culture in 2021 to kickstart the cultural sector.
“This kind of engagement is generally ultimately finalized last minute and what’s important is for us and the Saudi brands is to understand the process for being able to provide pieces that are always ready,” he said.
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