.SJP believes that more intimate mom-and-pop stores could be the future of retailing.
She said she learned so much about the footwear business from her former partner, the late George Malkemus, who grew Manolo Blahnik’s business in the U.S. and became her partner in SJP. He died last year.
Parker recalled that when she moved to New York in 1977, she used to travel on the tram to her home on Roosevelt Island. She would take the cross-town bus and travel up Madison Avenue and would see that every important shoe designer had a store. But growing “Retail is really hard. It’s terrifying, especially the last couple of years, it’s been hugely challenging,” said Parker. She said the brand’s e-commerce business is “the biggest part of the pie.” Still, she said she would never consider not having a store in New York, despite what financial counsel she receives.
During the pandemic, Parker felt a responsibility to keep her employees employed and keep the doors open. “People kept buying our shoes even though they had nowhere to go,” she said.
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