Sarah Jessica Parker just made this UK fashion brand go viral in under an hour

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Sarah Jessica Parker just made this UK fashion brand go viral in under an hour
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And Just Like That, SJP causes a sellout…

have one definite thing in common - they are both total fashion icons. Anything either of them wears is frequently followed and coveted by many, and SJP may be almost 60 now, but her fashion influence is as big as it was when she was in her forties.on her Instagram account on Thursday, sharing a photo on her main feed. This is almost unheard of in the celebrity world without commercial payment of some kind, so to see this organic shout was wonderful to see.

The £395 skirt sold out in 45 minutes flat and has proved so popular that it is now ready for preorder to accommodate demand.The brand's ethos is one that anyone can go on board with. They are big believers in slow, sustainable fashion, individual dressing and quality clothing.

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