Santigold Goes Deep About Why She Canceled Her Tour, and the Steep Challenges Facing Independent Artists

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Santigold Goes Deep About Why She Canceled Her Tour, and the Steep Challenges Facing Independent Artists
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Independent, multi-genre artist Santigold explains the reality of being a touring musician: “I don’t think anyone anticipated the new reality that awaited us...Some of us are finding ourselves simply unable to make it work.”

The story has become depressingly familiar over the past few weeks: After nearly two years of lockdown,, virtually all at the same time, vying for gigs at the same venues, buses from the same bus-rental companies — and most significantly, the same very limited disposable income from the same music fans. Audiences flocked to arenas and big theaters see Harry Styles, Olivia Rodrigo, Elton John and others, but for independent musicians, it’s a different story.

The post struck a nerve with fellow musicians. “I feel you and I feel exactly the same,” Swedish singer Lykke Li responded. “Fucking hell, it’s so brutal out there,” British singer Lily Allen replied, adding, “You’re right, we don’t talk about it enough.” But even younger artists are getting caught up in that cycle — a lot of the ones who are calling off tours for mental-health reasons are in their early or mid-20s.

And even if it’s not a financial problem, they’re burning out, and that’s where the mental-health [problems] come in. Because it’s not just the money — it’s the relentless expectations of this industry, where you have to constantly put out music, you have to constantly be in front of the people, making TikToks and engaging on social media, you’re supposed to be a marketing genius, you have to be constantly accessible — instead of making art! I didn’t sign up for that.

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