CAA Media Finance’s Roeg Sutherland Leads Global Film Industry Panel at 2nd Creative Investors’ Conference in San Sebastian.
Today, international is not just about recouping costs on American films but also about the discovery of new talent. Said Maraval: “What you need to succeed is the exception. The exception is coming from everywhere today. I think the market has become more global and less American.”The streamers have changed the importance of international voices.
One example is changes to the pre-sales business to international territories – something that has long been key to the business. The cost of the film has increasingly become an important key for pre-sales because if it’s too much for each territory, the film will not happen.”Said Flynn: “I think you have to make a film that’s really good. I saw a guy watching ‘Lawrence of Arabia’ on his phone on the underground. That’s the mindset of the younger generation. Make it really good and get someone to see it. I don’t think you can really be fussy in 2023 about how they see it.
Said Maraval: The theatrical market is recovering quite well after COVID. The audience is there. It’s about giving them something exceptional and a reason to get out of the house.”
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