Samsung's new Galaxy television ad is all about user privacy

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Samsung's new Galaxy television ad is all about user privacy
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Samsung has released an ad promoting the privacy of its Galaxy handsets. This comes on the heels of last week's Galaxy S22 unveiling.

use television commercials to promote some of its iPhone privacy features. The ad that Apple created last year for its App Tracking Transparency feature showed how a young guy, using his iPhone to pay for coffee and a rideshare to a meeting at the bank was having his. Even the purchase of some embarrassing anti-itch creme was duly noted by these apps.

In the shadow of last week's unveiling of the Samsung Galaxy S22 line, Samsung has released a privacy video of its own. Weighing in at 94 seconds, a little snipping by the company's obviously talented group of editors will bring this down to the usual 30/60 second window for television.

With the Samsung privacy dashboard, users know which apps are using their camera, microphone, and location data. Disabling the precise location toggle will allow apps to know your approximate, but not precise, location. With Samsung's privacy features, our heroine can hide her exact location from a weather app, or share it with a rideshare app but only when she needs a ride.

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