Fearing that the iPhone 15 might help Apple take a big bite out of its dominance, Samsung has moved up the launch of the Galaxy S24 line.
- are apparently selling 8 to 10 percent better than their predecessors, which is no mean feat, given the current state of the market.
But Samsung's bendable phones are not immune to the wider macroeconomic challenges and do not seem to be doing as well as Samsung had hoped. So even though the company's annual foldable shipments are projected to be 10 percent higher compared to 2022 and may reach 10 million units for the first time in history, industry watchers have observed something that indicates that sales are falling short of expectations.
The three-day Chuseok holiday is around the corner, and if demand for the new Galaxy Z series phones was high, Samsung would have ordered new parts to avoid production disruptions, but that doesn't seem to be the case. This indicates that shipments will not reach the 12 to 13 million units predicted by industry watchers.parts in November, a month earlier compared to last year.
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