Salesforce founder and CEO Marc Benioff’s persistence paid off after he cold-called his future boss and landed an Apple internship in 1984.
Years before co-founding Salesforce, CEO Marc Benioff started his career like a lot of people do – as an intern.
Benioff's first step on the corporate ladder was far from typical. His Apple internship placed him in close proximity to tech icon and company co-founder Steve Jobs. And the future CEO's"first boss" was Guy Kawasaki, an early software evangelist in Apple's Macintosh division. It was Kawasaki who got Benioff in the door at Apple – after a little persistence from the 19-year-old.
The teenaged Benioff was already an entrepreneur when he first got in touch with Kawasaki. He'd founded a small company that made computer games, called, when he was just 15 years old and then used the money he made from games to help pay for his tuition at the University of Southern California. But Benioff says his ultimate dream at the time was to work for Apple, so he cold-called Kawasaki multiple times with questions for the software pioneer. Benioff asked Kawasaki about everything from how to get his hands on the latest Macintosh software, to how to make writing software more accessible to others.
."That's when Guy changed my life forever by asking, 'Why don't you spend the summer of 1984 at Apple?'"
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