Saint Peter’s men’s basketball player Doug Edert inked a name, image and likeness (NIL) deal with Buffalo Wild Wings on Wednesday amid the Peacocks’ improbable March Madness run this month.
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"Our unique approach to NIL deals has resulted in multiple real-time deals being signed by student-athletes and delivered through the first week of the Men’s and Women’s tournaments," said Rita Patel, CMO of Buffalo Wild Wings. Doug Edert of the Saint Peter's Peacocks celebrates a turnover against the Murray State Racers and on March 19, 2022, in Indianapolis.
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