SAG-AFTRA and the major studios remain at odds on a dizzying array of issues, as film and TV actors hit the picket lines Friday for the first time since 1980. According to sources on both sides, th…
and the major studios remain at odds on a dizzying array of issues, as film and TV actors hit the picket lines Friday for the first time since 1980.
In some cases, the two sides don’t even agree on what the disagreements are. They engaged in a rare public back-and-forth Thursday over the use of artificial intelligence to replicate background actors. Parrot Analytics uses Google searches, social media mentions, and other data sources to measure demand for each show. The metric is not trying to determine viewership, but rather the impact of each show on a company’s revenue. To estimate that, it uses quarterly earnings data and apportions revenue — including subscriptions and ads — to each show on the platform.
negotiators that her father, Morty, is a systems analyst, and that she “sees systems.” She also made it clear that this contract issue is her top priority.The AMPTP has offered the same economic terms to SAG-AFTRA that were approved by the Directors Guild of America. That includes a 5% increase to most minimum rates in the first year of the contract, followed by increases of 4% and 3.5%. SAG-AFTRA argues that does not keep pace with inflation, and has demanded 11%, 4% and 4%.
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