“To me, it wasn’t like, ‘Oh, maybe we should wake up one morning and try something different. How about we try television?’” John Penotti, producer-financier and co-founder of GreeneStreet, one of …
, Friedland’s producing arm. Penotti was Ivanhoe’s president at the time of the merger, and introduced Kimmel and Friedland to each other in 2014. The idea was that Penotti would run both SKE and Ivanhoe, and they would find projects on which to collaborate.
Take “Asians” again; Corwin calls it a “kind of poster child for our business.” Ivanhoe developed, co-produced and co-financed the project, taking it to Warner for distribution, and it ultimately grossed $238.5 million worldwide. The film features Chinese characters and is “culturally specific and authentic,” says Corwin. “At its heart it’s a Cinderella story, but it’s also a story about the Chinese diaspora. That’s a global theme.
The independent film industry that made careful use of lower budgets to tell smaller stories while showcasing up-and-coming filmmakers and actors in the 1990s has dramatically contracted, while Hollywood has made its money from big-budget, splashy special-effects franchises. Its premium films are curated for maximum award and prestige factors, but tend not to earn out the way superhero films do. Meanwhile, TV is in the middle of a renaissance.
Once that talent is signed into the SKG wheelhouse, the idea is to decentralize the executive structure in all of those expansions around the world. That’s something Corwin learned how to do at Endemol.
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