Ron DeSantis’s press strategy has undergone a “distinct shift,” one reporter tells VF’s charlottetklein: “The campaign is now proactively trying to shape stories and spin on background.”
to friendly conservative outlets. Reporters on the trail with him say they’re seeing the strategy change in real time.
It’s been a “distinct shift,” said one, who noted that increased openness has been a topic of conversation among the campaign press corps. DeSantis’s team also appears to be engaging more with political reporters behind the scenes. “The campaign is now proactively trying to shape stories and spin on background. It sounds crazy, but they weren’t doing it before,” said a second reporter.
While appreciative of the shift, all of these reporters offer the caveat that this is basic stuff, and that the various DeSantis arms they’ve been dealing with—the pro-Desantis Super PAC Never Back Down arranged meet-and-greets open to the press in Iowa, while the campaign is handling things this week in New Hampshire—continue to manage his interactions tightly. The operation remains hyper sensitive to coverage, such as regarding the turnout of their events, one of the reporters said.
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