Rolling Loud Goes All In on Travis Scott Amid Global Expansion — but Risk Follows

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Rolling Loud Goes All In on Travis Scott Amid Global Expansion — but Risk Follows
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Childhood friends Matt Zingler and Tariq Cherif passed the time in South Florida by throwing parties. Soon, those parties turned into scrappy live music events, which then became well-oiled monthly…

that broke out during his 2019 Rolling Loud Miami performance — the fact that Scott is under a microscope could mean his show is “the safest place to be on a Saturday night,” says Kevin Lyman, founder of the longrunning Vans Warped Tour.that at this point, betting on Scott is “probably the least amount of risk you could possibly take,” adding, “All eyes are going to be on Travis and his performance, because there’s still outstanding lawsuits.

While booking any headliner, let alone one who was recently cut from major festival lineups, results in countless behind-the-scenes conversations, Cherif and Zingler frame their worldwide partnership with Scott almost as a no-brainer. It’s a bold bet from a festival that has always followed its own path, and resists comparisons to industry mainstays like Coachella and Lollapalooza: “A racehorse wears blinders for a reason. We’re just in our lane, and we’re sticking to it,” says Cherif.

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